ASR JANUARY 2008 SEMINAR SCHEDULE
The Following Seminars are Located in Meeting Room 29A
Thursday, January 24 > 2:30p.m. - 3:30p.m.
"Proven Legal Strategies for Protecting Your Brand"
Presented By: Eric Goodman, BKGG Lawyers
Protecting your brand's valuable goodwill is of utmost importance to your business. Brands that find success must employ smart legal tactics to stay on top. Whether your business is experiencing growing pains or you need to reinvent your brand, choosing the right legal counsel is a critical first step. Attorney Eric Goodman will provide cost effective legal solutions to help your business thrive. Topics will include ways to navigating the legal minefields of: Trademark clearance; Internet keyword advertising; International distribution; License agreements; Sponsorship and endorsement deals; Enforcing your intellectual property rights.
Friday, January 25 > 9:30a.m. - 10:30a.m.
"Youth Retailer Doubles Their Revenue with Targeted Email Marketing"
Presented By: Luc Vezina, VP Marketing & Product Management of Campaigner
Targeted email marketing is being adopted by specialty retailers looking for a cost effective and efficient way to drive new sales and build customer loyalty. With a finicky and web-savvy customer base, retailers know irrelevant and mistimed communications can be deadly to their brand.
Learn how to speak one-on-one with your customers, with time sensitive, customized offers and relevant topics based on subscriber interests and preferences. Find out how to boost transaction frequencies and revenue per transaction. Need an example? Hear how a specialty retailer, just like you, has already doubled their revenue and learn from their email program successes.
Topics include:
- Profiling your customers
- Segmentation strategies for Generation Y
- Loyalty programs at their best
- Metrics that matter
Luc Vezina, VP, Marketing and Product Management of Campaigner, is an advocate of permission-based email marketing and a keen supporter of relevant, one-to-one mass communications. He is responsible for driving the direction of the Campaigner products which let marketers carry out relevant, personalized dialogues with their customers. Vezina maintains a sharp focus on industry trends and marketing technology, ensuring that the Campaigner products maintain a value to marketers unrivaled in the industry.
Friday, January 25 > 11:00a.m. - 12:00p.m.
"Trademarks + Copyrights = Brand Protection"
Presented By: David Baker and Brian Kinder, Hart, King & Coldren, a PLC
This simple formula can be a very powerful means for both protecting the hard work you have put into creating your brand and enhancing overall value as you grow and prosper. Attorneys David Baker and Brian Kinder will provide a legal overview of trademarks, copyrights and related "intellectual property," as well as explain how to establish and manage a brand portfolio, protect and defend your rights in the marketplace, and expand your revenue through licensing and co-branding. They will also discuss common pitfalls to avoid as you grow your business and provide guidance about foreign and domestic registration procedures, internal usage guides and policies, and anti-counterfeiting enforcement actions. A question and answer session will follow the discussion.
Friday, January 25 > 3:00 p.m. - 4:00p.m.
"Prevent Knock-Offs! Learn How to Protect Your Products and your Brand"
Presented By: Kathleen Pasulka-Brown and Lisel Ferguson, Procopio, Cory, Hargreaves & Savitch LLP
Prevent knock-offs by learning the "best practices" to effectively combat this costly industry problem. Ms. Pasulka-Brown and Ms. Ferguson will present the difference between Patents, Trademarks, Copyrights and Trade Secrets (also know as Intellectual Property "IP") and how to use them to protect your products. As experienced San Diego IP Attorneys specializing in national and worldwide protection they have the tools to protect your brand, reputation, product design or websites. They will introduce proven methods for product registration and enforcement. The discussion will include case studies relevant to the action sports industry. Find out how you can avoid knock-offs and protect the brand you have worked so hard to build.
The Following Seminars are Located in Meeting Room 26B
Thursday, January 24 > 9:30 a.m.–10:30 a.m.
"Retail Panel Discussion: The Joy and The Challenge …"
Presented By: Board Trac
Join Board-Trac and a panel of retailers to discuss criteria for buying new brands, how to find compatible brands for an existing merchandise mix, the importance of timely delivery, return policies and support. Learn how the panel deals the challenges of today’s economy, demography, the competition and online merchandising.
Thursday, January 24 > 11:00 a.m.–12:00 p.m.
"The Changing Media Landscape in Action Sports"
Presented By: FUEL TV
This panel discussion will focus on how the media landscape is changing rapidly in the action sports market, as new media outlets such as television, the internet, iTunes and Podcasts have become much more popular to the youth market. Find out how these new outlets are affecting shops’ and brands’ overall business. Are they creating new business opportunities, new heroes in the sport, and spreading trends and news faster than ever before?
This panel will be brought to you by FUEL TV, and will include representatives from FUEL TV and other action sports companies.
Thursday, January 24 > 1:30 p.m.–2:30 p.m.
"Financing Alternatives: A Serious Look at Angels, Venture Capital, Private Equity and Bankers"
Presented By: Heller Ehrman LLP
As your company builds its product line and expands into the market, is your financing sufficient to match the opportunities out there?
Which funding sources provide the most flexibility and control? Can some backers provide important management resources along with their funds? When should you consider venture financing, private equity, bank funding, angels or friends and family. What are the advantages and disadvantages of each? Who are your possible partners in a licensing transaction?
Join us for a review of financing vehicles available to action sports retailers, the pros and cons of each and a discussion of which financing strategy may be right for your business.
Thursday, January 24 > 3:00 p.m.–4:00 p.m.
"Turn Your Shipping Department Into a Profit Center"
Presented By: Mike Lassers, SOURCE Consulting
The consultants at SOURCE will reveal several ways to lower your company's shipping costs and profit from shipping. From rate negotiations to auditing carrier invoices, you will gain new insight into strategies that work. At the end of the presentation consultants will available to discuss the specific needs of your company. More information can be found at www.source-consultants.com
Thursday, January 24 > 4:30 p.m.–5:30 p.m.
"Driving Web Traffic: The Basics of Internet Marketing"
Board Retailers Association Presents: Mike Duncan, Sage Island
A focused discussion on the best techniques for increasing online sales through increasing your website's traffic. Learn the secrets to creating a more profitable website using search engine optimization, sponsored search, social networking, and email marketing techniques.
Friday, January 25 > 9:30 a.m.–10:30 a.m.
"The Evolution of the Action Sports Endorsement Deal"
Board Retailers Association Presents: Sunny Nassim, Jacobson, Russell, Saltz & Fingerman, LLP
Join Action Sports Attorney Sunny Nassim in discussing the past, present, and future of the team rider’s agreement and considering the pros, cons and liabilities that are inherent in each deal.
Friday, January 25 > 11:00 a.m.–12:00 p.m.
"Public Skatepark Development Seminar: Steps to Getting a Quality Skatepark Built in Your Community"
Presented By: IASC
The past decade has seen an unprecedented surge in the development of public skateparks. Young skaters today have greater access to free publicly sanctioned facilities than ever before, but the need for public skateparks is far from being met, and many well-intentioned communities have built nearly unskateable facilities.
Skate retailers and manufacturers are in the unique position to ensure the success of their local skatepark by linking the often disenfranchised skate community with local government and business groups. All successful public skateparks are the result of one or a small group of core advocates. And if your town doesn't have a quality public skatepark, that core advocate may be you.
This special seminar is presented by the publishers of the Public Skatepark Development Guide (www.publicskateparkguide.org): The International Association of Skateboard Companies, Skaters For Public Skateparks, and the Tony Hawk Foundation. Come find out how to launch a successful public-skatepark campaign in your town, and how your business can become the local hero to skaters in need and to the city leaders who don’t know what a skatepark is.
Friday, January 25 > 1:30 p.m.–2:30 p.m.
"The Cost of Counterfeiting"
Presented By: IASC
Counterfeiting and piracy cost the U.S. economy between $200-$250 billion per year and a total of 750,000 American jobs. While no industry is immune to counterfeiting, the action sports industry is particularly hard hit by this issue.
This seminar is a must for those with a brand ID under threat of exploitation. Come and learn what you need to know to protect your brands from this exploding problem.
You are invited to join The International Association of Skateboard Companies, for this important educational event, directed by the US Chamber of Commerce, with Fashion Business Inc., and Knobbe Martens Olson & Bear LLP.
Friday, January 25 > 3:00 p.m.–4:00 p.m.
"Brand Innovation: Shaping Minds, Messages & Market Share"
Presented By: IASC
Fuel your brand with the power to grow global. It’s all about supporting innovation, engaging the consumer and a solid financial platform. Our panel of experts will discuss the elements you need to stimulate growth in a globalized, increasingly niche economy and how your company can shape minds, messages and market share thru brand innovation.
Moderator – John Bernards, Executive Director of IASC leads the discussion and invite audience participation
· Shaping Minds – Frances Harder, President and Founder of Fashion Business Inc, presents the fundamentals of branding
· Shaping Messages – Debra Stevenson, President of The Skyline Studios consultancy, discusses global consumer engagement
· Shaping Market Share – Orion Barca Senior Manager Moss Adams LLP, discusses the importance of a solid financial platform
Please join us for this important and timely business dialogue!
Friday, January 25 > 4:30 p.m.–5:30 p.m.
"Your Competitive Advantage is Right Outside the Door"
Presented By: Board Trac
Board-Trac will take retailers through the process of developing a competitive advantage with an understanding of the closest competitors and identifying pockets of new customers … in your zip code, city, region or across the country. Using a proprietary system for mapping competitors and through case studies, you can take away some resources for building your business.
Saturday, January 26 > 9:30 a.m.–10:30 a.m.
"Creating a Successful Online Marketing Foundation"
Presented By: Dan Williams, Web Associates
Building a scalable, successful model for online marketing begins with a core understanding of strategy, architecture, technology and internal team development. We will explore how leading brands achieve sustainable progress by shaping foundations that empower successful marketing initiatives.
Saturday, January 26 > 11:00 a.m.–12:00 p.m.
"Anatomy of an Action Sports M&A Transaction"
Presented By: Cary Hyden, Latham & Watkins
Panel Includes: Andy Cox from Wachovia Capital Markets, Christy Glass Lowe from Imperial Capital LLC, Richard Anderson from Moss Adams Capital and an Action Sports Company Insider
A panel of industry experts including M&A counsel, investment bankers and action sports insiders will share the inside view of an action sports M&A deal from initial strategic planning, dealing successfully with tough negotiations, navigating through transactions obstacles and ultimately reaching closing. The panel will dissect a recent action sports M&A transaction from start to finish and provide insight on techniques for positioning your company for maximum sale value, explore best practices, successes, pitfalls and other valuable lessons to better help your company prepare for a merger or acquisition.
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