ASR LineUp Online Today!
January 08, 2008
San Juan Capistrano, CA (January 8, 2008) – The ASR LineUp goes live today at ASRbiz.com/lineup. To ensure the most up-to-the-minute information is available to buyers, the industry’s phone book, the ASR LineUp is now being produced in an all-digital format. Get the scoop on next season’s design and marketing direction from over 300 brands. If you like what you are reading, contact information is included to make setting up appointments with ASR exhibitors even easier.
“Everything changes so quickly in the action sports world. The new LineUp offers a constantly evolving resource that allows the industry to keep up with what’s new,” says Andy Tompkins, ASR Show Director.
The ASR LineUp has become the leading industry reference book for retail buyers looking for new action sports and youth culture brands, contact info and trends. A digital format makes the LineUp more fluid. This allows for more timely information, higher exhibitor participation and staying power as a lasting reference tool. The LineUp will be accessible to all of the industry at ASRbiz.com/lineup and entry points throughout the industry starting in January 2008.
In addition to market relevance, ASR’s LineUp, which was previously printed entirely on recycled paper, will now have even less of an impact on the environment. Tompkins says, “ASR is committed to hosting an environmentally friendly event, and further reducing paper products and waste is a huge step in the right direction.”
An expanded Show Preview, which includes the schedule of events, seminars and a detailed floor plan, will be even more helpful when planning out the full, three days of ASR. The printed, pre-event Preview, which arrives to buyers approximately two months before the show, will now feature expanded show content.
For more information on the new ASR Digital LineUp, the ASR Preview and enhanced floorplan, please contact your Account Executive at ASR, or visit ASRbiz.com.
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ABOUT ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create, market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now entering its 27th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with spring and summer season shows in San Diego and ASR Holiday at Orange County Fair & Exposition Center. For additional information regarding ASR, please contact Lora Bodmer at Deep Communications by phone, 949.200.7134, email, lora@deep-communications.com or check out www.asrbiz.com.
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