Wasserman Media Group Acquires Wetsand.com
May 06, 2008
Source: Transworld Business
Back in 2004 Wasserman Media Group acquired 411 Video Skate Magazine. In 2006 it acquired Sportnet, and in April 2008 the company announced it had partnered with VAS Entertainment. In yet more acquisition news from Wasserman, the company has purchased Wetsand.com from founder Chuck Menzel for an undisclosed sum.
Menzel retains ownership of the brand’s commerce and the storefront. “It’s the creative side of it that we really wanted to maintain, and I’m still creatively in control of the site, as far as keeping it on track with content and credibility,” he says.
What’s interesting about the partnership is the launch of a new version of the company’s surf forecasting Web site, Wetsand.com. The latest version of the site features a completely new interface called Swellwatch 3D that allows users to do things never before possible.
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