RVCA Appoints Dan Levine President of RVCA Clothing
September 25, 2007
COSTA MESA, CA (September, 2007) - RVCA Clothing, today announced the appointment of Dan Levine as President effective September 24th, 2007. Dan joins RVCA after 4 years with Hurley International where he held the positions of Vice President of New Business Development and Vice President of Merchandising and Design.
"Dan is a proven leader who brings a wealth of experience in product and customer relationships," said PM Tenore Founder and C.E.O. Of RVCA Clothing. "Product is king at RVCA and Dan's background and experience in merchandising and design make him the perfect match for RVCA"
Dan comes to RVCA from Hurley International where he was instrumental in the re-launch and repositioning of Hurley Accessories, Hurley Kids, and Hurley Swimwear. Dan's talent for merchandising and product design helped place Hurley as a product leader in the action sports industry.
Dan acknowledges the vast opportunity that lies ahead of RVCA, and states that "RVCA is a vibrant, culturally rich brand with a tremendous fan base. I have greatly admired RVCA’s support of the arts with their ANP program and RVCA's cutting edge style."
Dan’s experience is diverse including retail, wholesale, and as well as the outdoor industry and action sports industry. Dan led outdoor industry leader REI's private label division winning several Outdoor Industry product awards from consumer trade magazines. The early years of Dan's career were spent working closely with Mickey Drexler at Gap, Inc in the Banana Republic and Gap divisions.
RVCA is defined by the balance of opposites coexisting together to form the world we live in. RVCA's founder and creative director, PM Tenore, took his vision and created a design-driven brand, with roots based in an active lifestyle...taking its roots in American work wear and adding contemporary tailoring for everyday...every situation.
Press Contact:
Brad Blankinship
brad@rvcaclothing.co
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