Billabong International Acquires Sector 9 Skateboards
July 02, 2008
Source: Transworld Business
This just in from Australia: Billabong International announced it has acquired Sector 9 skateboards from Co-founders Steve Lake and Dennis Telfer. The acquisition includes Gullwing trucks. Billabong expects Sector 9 to contribute approximately 2% to the company’s overall sales in 2008-09.
Billabong International Limited today announced the acquisition of Sector 9, a premium Southern California-based skateboard brand. Sector 9 was founded in 1994 and has emerged as a market leader in the design and manufacture of skate longboards, a fast-growing niche segment within the skateboard market. Billabong International Limited Chief Executive Officer Derek O’Neill said Sector 9 operated in the specialty boardsports channel with a unique product offering. “Sector 9’s products, primarily its longboards, really differentiate it from other brands in the boardsports channel and have appeal to surfers, skateboarders and the broader youth market,” said Mr O’Neill.
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