New Brands Find ASR a Cost-Effective Way to Do Big Business for Less
August 02, 2008
A wide variety of new and new-to-ASR brands look to September event to meet with over 6,000 retailers under one roof
San Juan Capistrano, CA (August 1, 2008) - In a challenging economy, new brands are joining retail buyers in using trade shows as an efficient tool to conduct weeks worth of business in just a few days. Seventy-five new-to-ASR brands will join hundreds of established surf, skate, swim, snow, moto, art, lifestyle and street wear manufacturers when ASR returns to San Diego this September 4th-6th.
"It's a daunting time for brands just starting out, who already have limited budgets and are trying to influence cautious retail buyers with a new product story. But for over 25 years, ASR has been the place to meet the best action sports buyers and make a real impression, and we're excited to see that despite the current economy such a large number of emerging companies are turning to ASR as the most efficient way to get a new brand off of the ground," says Andy Tompkins, ASR Group Show Director.
Goldbox Mission is a section of the show now known for its impressive line up of up-and-coming brands. An example of the creativity and product innovation found in Goldbox is In4mation, the progressive Hawaiian action sports boutique that is launching a line at ASR this September.
"We have been going to ASR since 1996 as clothing reps and Buyers. We were able to meet a ton of great people at ASR over the years and hope to meet more people while we are showcasing our Spring 09 apparel range," says Todd Shimabuku, Co-Founder of In4mation. "We felt that it was natural to showcase our lines at the tradeshow that was there for us when we first started in this business."
Also new to the Goldbox area is Greedy Genius, singer Gwen Stefani's accessory brand, Harajuku Lovers, Steve Madden's Fix, Local Celebrity and the Thread Showroom from LA, which will present a group of hot new designers in an area called "Thread Select." Follow the sounds of the Goldbox DJ stand right to these up-and-comers at the front entrance of the skate/street area.
Beyond Goldbox Mission, there will be a wide range of surf, skate, footwear and swim brands that are new to ASR. Jart Skateboards, World Industries and Stereo Skateboards will be showing in the skate hardgoods area, while Donald Takyama Surfboards joins shapers and surfboard material manufacturers in the SIMA Board Builders Pavilion.
Fresh new-to-ASR apparel and accessory lines will be shown on the ASR floor from Rhythm Garments, Livity, Storm of London, Oxbow, Index Ink, Element Eden, Pleasure Ground and may more. Additionally Matuse and Xcel hit the main ASR floor with wetsuit lines.
Go to ASRbiz.com for a full list of brands exhibiting at ASR, industry news, the event floorplan, to exhibit at ASR or register for the September 4th-6th event.
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About ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 26th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with spring and summer season shows in San Diego and ASR Holiday at Orange County Fair & Exposition Center. For additional information regarding ASR, check out ASRbiz.com.
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