Pleasure Ground Eyewear Makes ASR Debut
July 18, 2008
Source: TRANSWORLD Business
Pleasure Ground Eyewear, the latest statement in premium, stylish eyewear announced today the launch of its fall line at the ASR show in September. Pleasure Ground is elevating standards in designer eyewear by providing timeless designs, with performance characteristics. The brand is committed to offering the active-lifestyle consumer eyewear that is consistently high in quality with fashion forward design for a retail cost of $95. Pleasure Ground also features specialty polarized or photochromic lenses in every pair of sunglasses, ideal for sun, water and snow.  Founder and designer of Pleasure Ground, Tom Kabbash, spent over 10 years creating eyewear for some of the industry’s most respected brands. In developing his own line, Kabbash has sought to combine his love for an active lifestyle with his experience designing for high-end fashion. Pleasure Ground is ready to emerge itself into a culture and lifestyle that defines the brand. “By embracing the emotional connection we all share to find our own personal ‘pleasure ground,’ I have been inspired to design high-quality and comfortable glasses for those who enjoy an active outdoor lifestyle, yet still appreciate style and design,” says Kabbash.
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